Digital Marketing Blog
Attribution in the Privacy Era: How Predictive Models Close the Gap for CMOs?
Advertising 28 November 2025 3 minutes
35% of CMOs are stuck in AI pilot purgatory, new research reveals
Technology & AI 30 September 2025 3 minutes
Making Science launches OptiPhi, its new technology platform to optimise media spend
Corporate 20 February 2025 3 minutes
Making Science Achieves Google Cloud DevOps Services Specialization in EMEA
Cloud Corporate Google Cloud 14 February 2025 3 minutes
Converting traffic into loyalty: Strategies for acquiring and retaining high-quality audiences
Advertising 16 December 2024 3 minutes
ad-machina, the innovative AI technology from Making Science launches in Meta.
Corporate 7 November 2024 3 minutes
Making Science launches two new solutions on Google Cloud Marketplace
Corporate 15 October 2024 3 minutes
Keyword Advertising and the Future of Social Commerce on TikTok
Social Media 8 October 2024 3 minutes
Making Science, first company globally to pass Google Cloud EMEA’s Generative AI specialization process
Corporate 6 September 2024 3 minutes
Boost your e-commerce with Trust Generative AI
13 June 2024
AI comes to Google: The future of SEO with SGE
Advertising SEO Technology & AI 29 February 2024 3 minutes
3PC Deprecation: Why you need to take action
AdTech Data Digital transformation 29 February 2024 4 min
Enhancing Terraform Security: The Crucial Role of TFSec
Cloud Google Cloud IT Solutions Security 15 December 2023 3
Navigating the Digital Landscape: Top Trends to Watch in 2024
Data Marketing 5 December 2023 3 minutes
Google announces new deadlines for advertisers to adopt Consent Mode
Data 29 November 2023 4 minutes
Beginner’s Guide to Process Mining: Turning Spaghetti into Lasagna
Cloud IT Solutions 27 November 2023 4
Why are iGaming brands still using sub-optimal CPA bidding strategies?
Performance Technology & AI 14 November 2023 3 min
Top 5 Black Friday and Black Week 2023 SEO Tips for Boosting your Visibility
SEO 9 October 2023 4 minutes
TikTok SEO – Does your company have an SEO strategy for TikTok today?
SEO 15 September 2023 4 minutes
Looker Studio & Looker Studio Pro: Which version suits your needs?
Google Cloud 16 August 2023 4 minutes
Server Side and Facebook CAPI: Data Governance and Accuracy of Collected Data
Data 2 August 2023 3 minutes
Preserve your data with GA4! Discover the benefits of the platform.
Marketing Analytics 24 July 2023 3 minutes
Protect your websites and applications with Google Cloud Armor WAF
Google Cloud Security 12 September 2022 2 minutes
Enhancing your bidding efficiency with DV360 and custom bidding
Martech & Adtech 4 April 2022 4 mins
Improving Customer Relationships through Salesforce’s Customer Data Platform
Data 30 March 2022 3 mins
The new generation of Google Analytics: GA4
Advertising Marketing Analytics Martech & Adtech 10 March 2022 3 mins
6 top programmatic trends that are revolutionising the Marketing landscape
Marketing 4 March 2022 3 mins
Leveraging the rise of the digital traveller and User-Generated Content
Advertising 16 February 2022 3 mins
Planning the perfect Influencer strategy in an oversaturated market
Social Media 9 November 2021 3 mins
Drive your marketing intelligence strategy with advanced marketing analytics
Marketing Analytics 1 November 2021 4 mins
Overcoming the cookieless challenge in E-commerce marketing
E-commerce Marketing 15 October 2021 4 mins
Making Science begins the integration of its brands in Italy, France and the UK
Corporate 22 September 2021 2 mins
Version Control in BI Dashboard tools: Looker, Power BI and Data Studio
Google Cloud 4 May 2021 2 minutos
Marketing Automation: the “dance” of contacts that will lead your organization to success
Marketing 27 April 2021 2 minutos
Salesforce & Google Analytics 360: business advantages of the integration
Marketing Analytics 3 March 2021 2 minutos
How is it possible to measure fairly (statistically) the impact of your campaigns?
Data 13 January 2021 2 minutos
How to Dramatically Increase the Reach of Your Blog Posts with Google Discover
SEO 24 November 2020 2 minutos
How to boost your campaigns thanks to programmatic advertising this Black Friday
Performance 12 November 2020 2 minutos
We introduce you to the new generation of Google Analytics: GA4
Data Marketing Analytics 22 October 2020 2 minutos
Altamira Reduced its Advertising Investment Thanks to Artificial Intelligence
Technology & AI 21 January 2020 1 minuto
Content grouping: What are they? What are they for? and how are they configured?
Data 5 October 2018 1 min 30 s
Illustrations Methodology: The value of illustration in the digital world
Design/ Creativity 4 October 2018 1min 30s
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