- Reduce CPC: AMP pages are favored over others in indexer results, so ads have a better ranking in online campaigns.
- SEO improvement: the speed of loading makes the organic classification of the web better.
- Increase CTR: the speed also, improves key indicators of a site such as bounce rate.
We should clarify that although the AMP technology initially was thought for mobile, you can also develop AMP for desktop and as an example take a look at next page from BMW. As a note of confirmation, Google is implementing AMP little by little in all its services, so we can be confident that this technology will be dominant in web sites accessible to mobiles in the near future. You can see all the requirements and possibilities offered by AMP in the following link.