Alexandre Lawson

Alexandre Lawson

Performance Marketing Specialist

AI-generated content is transforming how marketers produce and share digital content. AI can provide compelling written and visual content that is highly tailored, utilising cutting-edge algorithms and machine learning approaches. Understanding the potential of AI-generated content and knowing how to use it well in your campaigns will help you as a marketer remains on top of trends and get better outcomes.

The potential of AI-generated content to produce highly tailored material for specific clients is one of its main advantages. AI may produce content that is customised to the interests and preferences of particular parts of your audience by examining consumer data and behaviour. This can enhance the entire client experience and aid in boosting engagement and conversion rates.

AI-generated content can also save time and resources, which is a benefit. AI can assist marketers in producing more content in less time without losing quality by automating the content development process. Small firms or marketing teams with minimal resources may find this to be extremely helpful.

Utilising AI-generated content

Writing product descriptions and other sorts of written material is one approach to use it. Without the need for human writing, AI-powered solutions, for instance, can assist you in creating accurate and enticing product descriptions. AI can also be employed to produce visually pleasing photos and videos that can be utilised in social media campaigns and other kinds of digital advertising.

A/B testing and optimisation

Using AI-generated material for A/B testing and optimisation is another approach, and Making Science is leading the way in this field with its innovative GAUSS framework.

The Gauss Framework utilises AI-generated content for A/B testing and optimization. With the ability to quickly determine the most effective parts of your content through evaluating consumer data and behaviour, you can refine your campaigns with the insights provided. This leads to improved productivity and the optimisation of advertising platforms such as Google Ads, DV360, Campaign Manager, and Facebook, among others. 

Set your objectives

Having specific objectives in place, such as:

  • Increasing engagement and conversion rates
  • Enhancing the customer experience
  • Producing more content in less time

Can help you make the most of AI-generated content.

Once you have identified your goals, developing a strategy for how to achieve them is essential. This should include a detailed plan for how you will use AI-generated content in your campaigns, what types of content you will generate, and how you will measure the success of your efforts.

Additionally, working closely with your team and any external partners is important to ensure that your AI-generated content aligns with your overall marketing strategy. This includes collaborating with your design, development, and data teams to ensure that your AI-generated content meets your technical and branding requirements. Also, working with a data science team, if you don’t have one, ensures that the data used to train the AI model is diverse and representative of your target audience.


Finally, it’s essential to continuously monitor and evaluate your AI-generated content efforts to ensure that they meet your goals and positively impact your business. This includes regularly analysing metrics such as engagement rates, conversion rates, and customer feedback to identify areas for improvement and make adjustments as needed. 

Using AI-generated content comes with numerous advantages and opportunities. By carefully selecting the data used to train the AI model, you can ensure that the content produced is diverse and representative of your target audience, minimising the possibility of bias. Furthermore, incorporating AI-generated content into your campaigns opens the door to new possibilities and allows you to enhance human creativity and uniqueness, rather than stifle it.


To ensure the success of using AI, it is key to have a clear strategy and to be aware of potential challenges. Reach out to our team of experts to create a clear strategy with AI and to learn more about GAUSS!