An intimate, marketer-only, morning session of E-commerce

Join us as we explore the difficulties in delivering an aligned and profitable E-commerce experience. We’ll discuss:

  • How to manage an aligned UX across a fragmented omnichannel sales journey (including attribution)
  • How to incorporate data privacy initiatives whilst delivering personalized experiences and measuring their results
  • The role of AI in E-commerce

What's next

What?
A face-to-face event for client-side marketers who sell online

When?
Tuesday 9th November, 9 am-12pm

Where?
The Stanley Building, Kings Cross, London

RSVP

Agenda

Tuesday 9th November, 9am – 12pm

London

9am

Breakfast and networking

9.30am

Welcome and opening

José Antonio Martínez Aguilar, CEO, Making Science

9.40am

The pitfalls of underestimating the impact of Ecommerce revolutions on business financials

Guest Speaker: James Hankins, Vizer Consulting

10.00am

Delivering personalized Ecommerce experiences in a privacy-centric world

Guest industry speaker

Kevin Daly, Head of First Party Data, Making Science

10.20am

Fine-tuning your omnichannel strategy with a holistic attribution model

Elaine Cassidy, Partner Manager, Facebook

Estibaliz Amillano, Technical Data Analyst Team Lead, Making Science

10.40am

How to improve Ecommerce ROI with artificial intelligence

John Salisbury, Head of Product, Making Science

11.00am

Brunch, networking, and tech demos
ABOUT OUR GUEST SPEAKER

James Hankins

 

As Founder and Consulting Strategist at Vizer Consulting, James has worked with several large blue chip businesses, across FMCG and SAAS. He has advised on a range of marketing solutions, including for Ecommerce offerings.

His expertise comes from over 18 years of marketing and business strategy experience and is evidenced by multiple IPA effectiveness awards including DoH (X2), Virgin Media, IKEA and John Lewis.

Recently, James has become known for his work on Share of Search (with Les Binet), Digital Availability, and on the economics of Ecommerce.

We are thrilled to have him speaking at our event.

Book your seat