Join us as we explore the opportunities in delivering an aligned and profitable E-commerce experience. We’ll discuss:
An intimate, marketer-only, morning session of E-commerce
- How to manage an aligned UX across a fragmented omnichannel sales journey (including attribution)
- How to incorporate data privacy initiatives whilst delivering personalized experiences and measuring their results
- The role of AI in E-commerce
What's next
What?
A face-to-face event for client-side marketers who sell online
When?
Tuesday 9th November, 9 am-12pm
Where?
The Stanley Building, Kings Cross, London
Agenda
Tuesday 9th November, 9am – 12pm
London
9am
Breakfast and networking
9.30am
Welcome and opening
José Antonio Martínez Aguilar, CEO, Making Science
9.40am
The pitfalls of underestimating the impact of Ecommerce revolutions on business financials
Guest Speaker: James Hankins, Vizer Consulting
10.00am
Delivering personalized Ecommerce experiences in a privacy-centric world
Kevin Daly, Head of First Party Data, Making Science
10.20am
Fine-tuning your omnichannel strategy with a holistic attribution model
Estibaliz Amillano, Technical Data Analyst Team Lead, Making Science
10.40am
How to improve Ecommerce ROI with artificial intelligence
John Salisbury, Head of Product, Making Science
11.00am
Brunch, networking, and tech demos
ABOUT OUR GUEST SPEAKER
James Hankins
As Founder and Consulting Strategist at Vizer Consulting, James has worked with several large blue chip businesses, across FMCG and SAAS. He has advised on a range of marketing solutions, including for Ecommerce offerings.
His expertise comes from over 18 years of marketing and business strategy experience and is evidenced by multiple IPA effectiveness awards including DoH (X2), Virgin Media, IKEA and John Lewis.
Recently, James has become known for his work on Share of Search (with Les Binet), Digital Availability, and on the economics of Ecommerce.
We are thrilled to have him speaking at our event.
Book your seat
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