- The joint venture will start on July 1, 2025, as a strategic response to market challenges, combining the local German proximity with the global capabilities of both companies.
- This joint venture strengthens Making Science’s expansion in Central Europe, consolidating its presence in the German market alongside one of the most important agency groups in the country.
- The new entity will offer advanced solutions that connect performance, media, AI, and technology in a comprehensive vision of marketing, breaking with the traditional fragmented approach.
London, 12th June 2025. – Making Science, a global consulting firm specialising in AI-powered digital acceleration and performance marketing, and Pilot, one of the leading independent agency groups in Germany, have announced the creation of a strategic joint venture to drive innovation in the field of performance marketing in the German market. This cooperation will take effect on July 1, 2025, reflecting the two companies’ shared vision of jointly addressing the growing challenges of an increasingly complex market, both locally and with the best global capabilities.
As part of the agreement, Pilot acquires a 25% stake in Making Science Germany, transferring its search engine marketing business to further its growth. This transfer will consolidate a specialised and technologically advanced service, significantly expanding Pilot’s ability to offer data-driven performance solutions, artificial intelligence, and cutting-edge analytics. Pilot’s clients will also have access to a broader range of services, including data engineering, measurement, and technologies developed by one of Google’s leading global partners.
The alliance strengthens Making Science’s position as a leading global provider of technology and AI applied to marketing, a key step in its international expansion strategy. Through this collaboration, the company significantly expands its reach in Europe, showcasing its technological capabilities to an ever-expanding client base.
“This strategic joint venture with Pilot in Germany marks a significant step in Making Science’s global expansion and reinforces our commitment to providing cutting-edge technology and expertise in AI applied to marketing,” said José Antonio Martínez Aguilar, Founder and Global CEO of Making Science. “By combining our strengths, we are creating a powerful force to achieve exceptional results for Pilot’s clients, while also increasing our expertise in one of Europe’s largest advertising markets, with over $27 million in investment by 2024.”
The new entity integrates Pilot’s media expertise and deep knowledge of the German market with Making Science’s broad technological offering, based on artificial intelligence and advanced data analysis tools. Starting July 1, 2025, Pilot will outsource its search marketing practice to this new company, enabling it to offer a comprehensive, synergistic, and highly specialised service to its clients.
“With state-of-the-art tools and close proximity to digital platforms, Making Science is the ideal marketing partner for us: as Pilot, we bring our market expertise and the means to deliver the best possible client service,” explains Kristian Meinken, CEO of the Pilot agency group, about the new joint venture with Making Science Germany. “Through Local Planet, we have come to know and appreciate each other for several years, and our ‘Pilot Ignite’ brandformance offering, which we launched two years ago, will continue unchanged.”
This agreement will also be a catalyst for the development of new solutions that integrate brandformance, technology, and strategy, combining the capabilities of both companies and fostering continuous innovation.
“At Making Science, we are always focused on providing our clients with the best possible tools and expertise. This joint venture with Pilot in Germany will provide Pilot clients with direct access to our technology, adtech, and martech solutions,” adds Nick Waters, CEO for the UK, Northern and Central Europe at Making Science.
About Pilot
Pilot is one of the largest independent, owner-managed agency groups in Germany. Starting out as a traditional and digital media agency, Pilot is now a full-service provider for effective brand communications. More than 550 experts from various areas of expertise work together in an integrated manner in its offices in Hamburg, Munich, Berlin, Stuttgart, Nuremberg, Mainz, and Zurich. This is how Pilot creates innovative communication solutions that enable brands to successfully reach their target groups in the modern marketing and media landscape and achieve a greater, measurable impact. Pilot is a founding member of the global agency network Local Planet. Pilot’s clients include well-known national and international companies from a wide range of sectors, such as 1&1, BORA, CEWE, Dr. Oetker, GetYourGuide, Klosterfrau, OBI, and Techniker Krankenkasse.
About Making Science
Making Science is a global consulting firm specialising in AI-powered digital acceleration and performance marketing that currently has more than 1,200 employees with presence and technological development in 15 markets: Spain, Portugal, Mexico, Colombia, France, Italy, United Kingdom, Ireland, Sweden, Denmark, Norway, Finland, Germany, Georgia, and the USA. As a consulting partner of Local Planet, the largest global network of independent media agencies, Making Science develops technological solutions and offers digital marketing, Adtech and Martech services, cloud technologies and software, and cybersecurity globally through delivery hubs that drive job creation and the availability of highly qualified technological talent.
Making Science consists of 4 business lines: the Global Digital Agency with Technology, with 360 digital advertising services that integrate strategic planning, creativity, data, and technology; RAISING, the Technology Division, which combines business experience with data science to offer advanced solutions based on AI applied to marketing; the Cloud, Software and Cybersecurity Division, with a team of more than 400 engineers and data scientists for the development of cloud-based solutions and a specialised cybersecurity team; and the Investment Area of Making Science, with Ventis and TMQ, as a line of business diversification and implementation of the capabilities of all Making Science areas.
With RAISING, the technology division, the company positions itself as a global leader in digital transformation and, thanks to its technological solutions ad-machina, Trust Generative AI, and Gauss AI, brands maximise their business results with Artificial Intelligence.
Additionally, the company participates in various ESG initiatives, notably the Climate Pledge, the United Nations Global Compact, and the Pledge1% initiative, supporting non-profit organisations in its community with a strong commitment to creating a positive impact on society.
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