Google Marketing Platform Specialist (DV360, SA360, CM & Data Analytics)

Hamburg AdTech

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About Us

Making Science is a leading digital marketing and technology consulting firm, that is listed in the Madrid Stock Exchange. We are currently expanding our operations internationally, and our offices are located in Madrid, Barcelona, Valencia, Alicante, Mallorca, Lisbon, Paris, London, Dublin, Milan, Padua, Copenhagen, Stockholm, Ciudad de México, Bogotá, Tbilisi, Miami, Chicago, and New York. We are a company that specializes in providing comprehensive marketing and technological solutions for digital businesses. Our team is composed of more than 1100 digital native professionals, who have a wide knowledge in the different stages and disciplines of the digital transformation: Digital Strategy, Infrastructures, Software Development, Creativity and UX/UI Design, Digital Marketing, and Big Data.
Making Science is People Centric, and we actively bet on our employees! We believe that they are the key to any successful business, and therefore, our greatest asset. We strive to provide daily learning opportunities for those who work with us and their colleagues. It is also really important that they enjoy what they do, and have positive experiences. We want our employees to feel proud of their accomplishments, and that they belong to a company that is in constant growth, because each person’s contribution is essential to achieve our success. Do you want to be part of this great family?

Some details about your department

At Global Tech, we are a young, energetic, and fun team! We believe that shared knowledge, teamwork, and internal training are the basis of a versatile, integrated, and powerful team. We value a thirst for knowledge, curiosity, and self-learning capabilities, because they help us stay up to date in an industry as dynamic as digital marketing. We are committed to the promotion of team building events, both inside and outside of the company, that will help us get to know each other better. So, if you think you fit in, don't hesitate and apply to our offer!

What we’d like you to do:

Implement, manage and optimize programmatic buying campaigns in the DSP DV360

AND/OR

Implement, manage and optimize search campaigns in SA360.

AND/OR

Have a wide knowledge of the AdServer Campaign Manager 360 for customer measurement systems and AdOps (channels trafficking).
Manage, optimize, report on the client's digital campaigns and make sure that updates are done in a timely and accurate manner.
Generate and activate audiences created in GMP Tools.
Follow-up on clients with the reports generated on Looker and deliver reports based on the analysis of campaign data.
Design and execute client's media plans.
Contribute to client business growth by identifying new opportunities and communicating creative solutions to planning teams.
Create and present client-facing material to support media planning cycles.
In addition, you will be involved in everything related to GMP, acquiring knowledge of other platforms and areas such as social, programmatic or attribution.
Follow-up on clients.
Create personalized dashboards and reports based on the client’s objectives.
Analyze and optimize web pages and apps in order to achieve set goals.
Identify digital assets and web page structures that guarantee the best measurements.
Create tags for web, email, and marketing campaigns.
Revise the implementation code for good measurement (GTM, personalized variables and parameters, events, Enhanced Ecommerce...).
Revise the implementation code for good measurement in App.
Create Attribution Models, funnels, dashboards...
Perform usability analysis on different devices (desktop, tablets, mobile).
Create A/B and multivariate tests to improve a web’s conversion rate on different devices.
Perform Cross-device measurements.

What we’d like you to bring:

We are looking for someone who’s proactive and eager to learn, and has the capacity to adapt to new challenges with a positive attitude.
You have previous experience working with Display & Video 360
AND/OR
You have previous experience working with Search Ads 360
AND/OR
You have previous experience working with the Ad Server Google Campaign Manager 360
Certifications in Google Marketing Platform (DV360, Campaign Manager and SA360) - Nice to have
We are looking for someone with proactivity, willing to learn and deepen in the more technical and strategic areas of GMP (SA360, CM360, DV360). You have a knowledge of GMP platforms and integrations between them.
You are able to understand the clients’ needs and objectives, in order to propose growth strategies and launch campaigns that help them reach their goals.
You have an advanced level in Microsoft Office user: Word, Excel and PowerPoint.
You like innovation and advanced technology.
We are looking for someone who’s proactive and eager to learn, and has the capacity to adapt to new challenges with a positive attitude.
You have more than 3 years of previous Data & CRO experience.
You have an advanced level of English, both spoken and written.
You have knowledge of JavaScript and/or web layouts.
You have knowledge of SQL and BigQuery.