Succeeding in the AI-Powered Search Era (SEO-GEO)

The search ecosystem is undergoing a significant transformation, driven by Generative AI and Large Language Models (LLMs). This new paradigm, the SEO-GEO Era (Search Engine Optimisation – Generative Engine Optimisation), signals that search is no longer a linear journey and that providing machine-readable, verified context is more critical than ever.

To thrive in this AI-first world, your content strategy must adapt to prioritise citation and trust over traditional ranking alone.

Key Strategies for AI Search Visibility

• Focus on Unique, Valuable Content: Create content that fulfills users’ needs by being unique and helpful. Address longer, more specific questions that users are now asking in AI search experiences. Creating helpful, reliable, people-first content is critical.
• Empower your brand: Everything starts with understanding the business and placing the brand at its core. Build brand authority through consistent assets (content, EEAT, structured data). Strengthen visibility via strategic collaborations and PR link building. Amplify presence through social platforms and cross-channel synergies.
• Own your AI narrative: Create content for every layer of discovery, from users and search engines to AI models. Prioritise personalised content that can be easily indexed, referenced, and recognised by AI models.
• Ensure Accessibility: Meet Google Search’s technical requirements, making sure Google can find, crawl, and index your pages. Verify that Googlebot isn’t blocked, your page works with an HTTP 200 (success) status, and the content is indexable.
• Lead AI with AI: The perfect balance between human expertise and technological innovation. With our solutions like ad-machina and Trust Generative AI, we create content optimised for both users and AI models, personalised for audiences and designed for a multimodal ecosystem — all within a private and secure environment.
• Go Multimodal: Enhance textual content with high-quality images and videos. Keep your Merchant Center and Business Profile information current to succeed with multimodal searches.
• Understand the Full Value of Visits: Focus on the overall value of visits from Search, rather than just clicks. AI results may provide more context and relevant links, leading to a more engaged audience. Consider indicators like sales, signups, audience engagement, and information lookups to measure success.

By focusing on these strategies, you can create content that performs well in both classic and AI-powered search results, ensuring your site remains competitive and visible.